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23 February 2023: HAIMER remains loyal to the Panthers: League-independent!

HAIMER remains loyal to the Panthers regardless of league. Happy about the contract extension for the 2023-24 season are from left to right: Tobias Völker (Director Global Marketing Haimer GmbH), Maximilian Horber (Managing Director and Shareholder Augsburger Panther), Andreas Haimer (Managing Director Haimer GmbH and President Haimer Group), Lothar Sigl (Principal Shareholder and Managing Director Augsburger Panther), Kathrin Haimer (Authorized Signatory, Member of the Management and Head of Human Resources Haimer GmbH), Christian Frisch (Marketing Manager Augsburger Panther).

For four seasons, Haimer GmbH has supported the Augsburger Panther as a premium partner in the German Hockey League (DEL). And also in the future, the Panthers can count on HAIMER as a loyal sponsor as the advertising partnership has been extended league-independently for the 2023-24 season.


"We started together in our partnership in the Champions Hockey League and were able to experience countless matches with outstanding atmosphere together with our customers and employees. Even during difficult COVID-times, we had no doubts about our commitment and stand by our responsibility as a reliable and sustainable company - both as an employer and as a sponsor.  According to the motto "Now more than ever" we want to contribute our part to the new spirit of optimism in the hockey town of Augsburg - no matter in which league", says Andreas Haimer, Managing Director and President of the Haimer Group.


Panther’s Managing Director Maximilian Horber adds: "We are pleased to continue to have HAIMER as a strong partner, a hidden champion and a global player with regional roots at our side. In addition to the strong connection to the region, HAIMER and the Panthers have the down-to-earth attitude, tradition and passion for sports and the promotion of young talent in common. For four years, the medium-sized company from Igenhausen has been one of our premium sponsors and we are glad that HAIMER will also accompany our path as an important partner in the coming season."

HAIMER's involvement in the coming season will continue to include the HAIMER logo on both home and away jerseys above the chest, its own corporate skybox in Curt-Frenzel Stadium, as well as under-ice advertising and spots on the LED videowall.  


HAIMER is a family-run, medium-sized mechanical engineering company in the Bavarian town of Igenhausen near Augsburg with 800 employees worldwide and produces innovative, high-precision products for metal cutting for industries of mechanical engineering, aerospace, energy and medical, among others. As one of the largest employers in the district of Aichach-Friedberg and an active training company with more than 50 apprentices and ten apprenticeship programs, HAIMER as a global player offers an international working environment and a wide range of development opportunities for its staff. In order to extend the technological lead of its products, HAIMER invests up to 8% of its turnover in research and development every year. The daily drive to always become better fits perfectly with the lived corporate philosophy: Quality wins.

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